According to a recent report by e Marketer, the global e-commerce market is expected to reach $ 2.5 trillion this year and could grow to about $ 4 trillion by 2020.
However, nearly 80% of eCommerce Web sites is excluded and no one wants to be among them. Companies have always wanted to be among the few to succeed, so understanding the market, trends, commodities, and e-commerce platforms have become a top concern.
Besides, there is still a more important issue, which is understanding the needs and feelings of customers. This can be considered as the most important factor in building an eCommerce site for your business.
There is a problem here….
When starting a new website, many people will often focus on how they can help their website get the revenue as much as possible.
For many brands, they focus on the product. They argue that a quality product for consumers will be attractive. However, in the technological age, customers can easily find a lot of quality products, so why should they choose you and not others?
Unless you’re providing something truly unique and it is not easy to find elsewhere. Or you have a decisive factor that any customer would like is “PRICE”. Except for all marketing, advertising, etc., The issue price is always the key to the purchase decision.
However, not because it’s important that you just focus on it. Because your customers are watching live on the Website, the experience they feel from your Web site is also very critical. If you can provide a quality product at a reasonable price to the customer, they will easily want to click on your website, but what happens when your Web site takes too much time to respond. eh? What happens when customers take too many steps to be able to pay orders at your website? Or worse, what happens when customers do not visit your site?
We will show you some of the figures below, and you will get the answer for yourself.
Solutions for you
With an almost limitless number of Web sites sales that your customers can choose from, they will never run out of time for a slow-loading Website.
Web site latency survey results show that about half of users expect the Web site they visit has a loading time of about 2 seconds. Do you know what this means? That means you need a powerful website hosting platform, 1 second may not be not much but it will cost you more than you think. Take a look at the next figures.
In fact, surveys have shown that 79 percent of customers will never return to your site if they encounter “trouble” with it. Even worse, 44 percent of users will tell their friends and family and colleagues about the bad experience with your website. The only thing you can do to solve this problem is to make sure that your website is always online and have a high performance.
So how can you guarantee that? We are here to show you some very important points of this issue.
- Find the right hosting partner. Although storing a website can become a significant financial burden for small businesses. So instead of buying a super cheap dedicated server for your own website and maintaining it yourself, choosing a storage service provider can save you a lot of money. Also, the host must always be guaranteed 24-hour operation, and you cannot guarantee this by running it yourself, in case you have enough conditions for this problem, it also causes huge losses for you.
- Make sure your infrastructure is flexible. Your average sales and traffic may vary on a case-by-case basis. For example, selling on weekdays is different from weekends, and selling on holidays is different from the weekdays. ECommerce websites must always be well prepared to break through the “peak” of traffic. If you are working with a particular vendor, make sure they are always prepared for unexpected increases in traffic. Or if your website is large and you can afford, do not hesitate to use a dedicated server solution.
- Make sure you are connected to the global network. For example, if you have a shop and its location is at the road or is congested due to construction and traffic jams constantly, you may find that your customers will feel tired, when trying to reach you. Similarly, if your online store is located in a slower network, your customers will also start looking for other options.
The points listed above mainly depend on the choice of your storage provider. Choosing a good storage place will save you a lot of time, effort as well as money.
Today’s storage service providers always try to provide the best service to their customers, with consistent global links and ensure your online time is always above 99.99%, helping your customers. can reach you at any time.
Setting up an eCommerce website is not hard. But keeping it online is another story. Many website owners make mistakes and do not make their Website is not appreciated. Do not become one of them. Keep in mind the tips above to improve your chances of success and ensure that your store stays stable in the coming years.